Ranking is an interactive lecture that involves the participants arranging a set of related factors in different categories. Recently, we conducted a Ranking lecture on five factors that influence the level of trust in an organization. We will use this topic as the sample content for describing this live online learning activity.


To compare and contrast five factors that influence the level of trust in an organization.


15 to 25 minutes

Technical Requirements

The webinar platform features a polling platform. It should be possible to hide the poll results until the facilitator decides to reveal them.


Analyze the list of factors. Spend some time thinking through these five factors that influence the level of trust in an organization:

  1. Selflessness (altruism, nurturing)
  2. Predictability (accountability, reliability)
  3. Authenticity (honesty, transparency)
  4. Relatedness (connection, community)
  5. Know-how (competence, expertise) 

Create a list of categories. Come up with a set of categories in which these trust factors can be arranged. Here are the categories that we brainstormed for the trust factors:

  • Importance
  • Immediacy of impact
  • Time requirement for the effect to show
  • Difference from the others
  • Similarity with the others
  • Frequency of occurrence
  • Under our control
  • Outside our control

Create polling slides. These slides are used for ranking the trust factors on the different categories. All slides contain the same list of the five trust factors.


Make your presentation. Introduce the SPARK acronym. Explain the five trust factors and give examples of each.

Display the slide with the first category. It is a good idea to begin with Importance. Show the slide and define what the category of Importance means in the context of trust factors.

Conduct the first poll. Display the slide with the five trust factors. Ask the participants review these factors and decide which one is the most important one. After a suitable pause, ask the participants to click on their selection. Keep the poll results hidden.

Present and discuss the poll results. After a suitable pause, close the poll. Display the results. Encourage the participants to type their reactions to the poll results in the chat box.

Conduct the second poll. Display the slide with another category (for example, immediacy of impact). Briefly define the category. Repeat the procedure from the previous round and conduct the poll. Reveal the results and discuss them.

Conduct additional polls. Repeat the procedure with additional categories.

Conclude the activity. After conducting half-a-dozen polls, announce the end of the activity. Thank the participants for their thoughtful participation.

Other Applications of Ranking

Ranking works with training topics that involve a set of factors that can be sorted out into different categories. Here are different sample topics and different factors associated with each:

  • Change Management: Six stages of the change process
  • Conflict Management: Five modes of dealing with conflicts
  • Creative Thinking: Six techniques for generating ideas
  • Critical Think: Seven logical fallacies
  • Diversity: Seven types of cultural norms
  • Facilitation: Five characteristics of effective facilitators
  • Gamification: Five components of gamification
  • Leadership: Five models of leadership
  • Presentation Skills: Six ways to close your presentation
  • Teamwork: Four stages of team development